I have never been more excited than last month, when I flew to London to shoot my first ever lingerie campaign with Triumph! I have previously collaborated with Triumph before for two of my favorite projects – last December in Tirol and, in the beginning of this year, in Tulum.
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This season, I am launching a special project with Triumph AW16, where I ‘Find the One’ and share the new seasons colour palette and designs with you. I was incredibly excited to collaborate with Triumph for A/W16 and really bring my own personality and Ohh Couture aesthetic to the shoot. Lingerie is all about how it fits each individual woman and, for me, the shoot was all about showcasing my playful, romantic and feminine side. For the iconic Amourette, we told an everyday story of me, hanging out before I get ready to go out, featuring the lovely lacy bras and, for Magic Boost we went a little sexier – me getting ready for a special occasion. The shots really reflect the different sides of my personality.
To me, lingerie is so intimate and, when I think about myself as a woman, I would describe myself as feminine, playful, soft and lively – something I always try to capture when taking pictures. As you know, I don’t usually share pictures of myself in lingerie, so this was an amazing challenge for me – I liked the idea of stepping outside of my comfort zone and feel confident enough to try something new.
Ohh Couture x Triumph A/W16 is really about rediscovering the right bra for you. As women, our bodies constantly change so your favourite bra a few months or years ago may not fit you quite as it should anymore. The campaign is really about the most important part when wearing lingerie: finding the right one for you 🙂 and taking the time for a fitting to find the perfect lingerie in which you feel your best.
This year, Triumph launched the Triumph Female Confidence Report, a cultural study and survey of 6,000 European women.They discovered that 73% feel their best when wearing great fitting lingerie – no surprise really! It proves how doing something as simple as getting fitted properly can change your mood and how you feel about yourself.
When I was shooting the campaign in the beautiful new Amourette 300 and the Magic Boost designs for A/W16, it really made me realise how the perfect fit can change your silhouette, your mood and your day.
The Amourette 300 range is the perfect everyday bra – lacy, feminine, and a true icon – something I really love! The Magic Boost series is Triumph’s latest innovation.
As soon as I saw the AW16 collections, I absolutely wanted to share them with my you! My favourites include the Amourette 300 soft-touch Magic Wire in the electric twilight blue and the wired bra in this pretty dust colour – so lacy and delicate. I felt super feminine in these. Triumph’s soft-touch Magic Wire means the bras are very comfortable and fit well, so it is a piece you can wear every time, everyday, which is what I love most about the lingerie.
I was surprised that I fell in love with the Magic Boost range, especially the mud grey Lift-up and mars red Enchanted Magic Boost Push-up bra. I don’t tend to wear shapewear that enhances my bust as I am already curvy but these made me look and feel fantastic.
The campaign pictures were shot in a typical Victorian London house with a huge variety of different colors for the Amourette and the Magic Boost. I have to admit, that seeing me in the pictures is pretty new for me – a different way of representing myself. But as I think that beautiful lingerie that makes you feel feminine and confident is such an important topic, it was definitely worth it 🙂 I hope you like the campaign pictures! You can find the campaign: here. Xx Leonie
The high waited undies are my fav!!! <3 Also the photo of you on the couch with all the gold and the fur is just to die for. Amazing!
http://www.kristenskouture.com | luxury. fashion. lifestyle.
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Your body is of a supermodel and every single lingerie set looks incredible on you! I love Triumph and have for over a decade used their underwear and have been really happy with the quality and design. 🙂
http://lartoffashion.com
Wow die Bilder sind der Hammer geworden! MEGA
Liebe Grüsse
Sylvia
http://www.mirrorarts.at/
the lingerie is so beautiful!
Ich finde die Bilder unheimlich gelungen, weil sie zwar mal was ganz neues von dir auf dem Blog sind, du dir aber selbst in der Linie treu bleibst und auch wirklich ausstrahlt, dass du dich in der Wäsche “pudelwohl” fühlst ?
Alles Liebe und ein schönes Wochenende!
Linn
Super tolle Bilder sind das geworden! Ich freue mich total für dich :-*
Melanie / http://www.goldzeitblog.blogspot.de
Woooow! Da muss Alex aber stolz sein – die Bilder sind ein Traum!
Wow! Mehr kann ich gar nicht dazu sagen, einfach nur wow! ♥♥♥ So wahnsinnig tolle und vor allem sinnliche Bilder, Leonie du solltest dich öfter in Unterwäsche zeigen 😉 du hast einfach eine Wahnsinns Figur! Meinen allergrößten Respekt!
Eine wunderschöne Kampagne!
Ganz liebe Grüße
Monique xx
MOD – by Monique
Wow. Stepping out of your comfort zone was really worth it! The campaign is amazing, as well as you are 🙂 I am really happy to follow along your journey. Lots of Love xxx Laura
Ich freue mich so sehr für dich, dass du diese Kampagne umsetzten durftest. Du siehst zauberhaft auf den Bildern aus <3
Liebe Grüße
Luise | http://www.just-myself.com
Amazing photos ! You looks so good.
Kisses
Marie
http://www.whatiwearinlondon.com
Wow – was für unglaublich schöne Bilder. Die Kollektion sieht wirklich toll aus und das Setting ist natürlich der Wahnsinn 🙂
LG
Brini
BrinisFashionBook
A-M-A-Z-I-N-G!!!!
You look gorgeous on those pictures!!
Lovely lingerie 🙂
http://www.lacaleya.com
you look absolutely gorgeous!!! i can imagine this was pretty exciting and new for you! the pictures are stunning and super elegant!
xoxo,
marie
http://www.heartfelthunt.com
Sieht super aus!!
Das blaue Hemd find ich klasse. Wo bekomme ich das liebe Leonie?
x aus London
Kathi
i love this ;D you have an amazing blog!
mfashionfreak♥blog
Wau, was für geschmackvolle Bilder, tolle Lingerie, da gefällt mir ein jedes Stück, einfach traumhaft!
Liebe Grüße
Alnis
Wow, die Bilder sind absolut umwerfend. Du hast eine mega Figur. Sehr stilvolle, schöne Bilder.
LG Caterina
http://caterinasblog.com/
have anyone said to you that you look like Blake Lively? You always surprise me with you great style and amazing pictures, Everything is perfect always. But today you have surprised me even more with these perfecto pictures with your super body and all the photogenic you are in all of them. OMG! You’re are so beautiful! Congrats for growing everyday more and more in your quality content. I’m a big fan of your work!
http://www.emerjadesign.com
Oh wow, die Bilder sind einfach traumhaft schön! Da kannst du definitiv stolz auf dich sein!
wow girl u’re so beautiful <3 http://www.morijane.blogspot.com
Die Fotos sind ein TRAUM!
Die Kampagne ist wirklich richtig gut gelungen, ich finde sie wunderschön und wie du selber sagst, süß und verspielt. Auch wenn es eine Unterwäschenkampagne ist, finde ich wirkst du auf den Fotos total sympatisch (im Gegensatz zu den klassischen, wo die Models immer “so super cool und sexy” gucken). Ich finde es total bewundernswert, dass du dich getraut hast, so “freuzügig” zu posieren, du kannst stolz auf das tolle Ergebnis sein!
Ganz liebe Grüße!
xxMaj-Britt
https://majstatement.wordpress.com/
WOW!!! Unglaublich schöne Bilder von Dir, Leonie!
Ich weiß gar nicht, welches Wäsche Set und welches Foto ich
am meisten mag! Sind allesamt unglaublich schön! 🙂 ♥♥♥
XX,
http://www.ChristinaKey.com
♥
wow..einfach wunderschön die Bilder <3
Wunderschöne Bilder! Du hast eine super schöne Figur und bist so feminin! 🙂 Auch wenn es ungewohnt für dich war kannst du dich mit dem Resultat wirklich wohl fühlen und stolz auf dich sein!
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Danke <3333
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wie lieb du bist! vielen Dank!!!
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danke du liebe <333
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to be honest: yes :-)! thank you soooooo much for your lovely words! <333
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Danke<333 Das weiß ich ehrlich gesagt leider nicht, weil es die Stylistin mitgebracht hatte. Ich meine aber H&M oder Zara 🙂
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<333
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T-H-A-N-K you so much!!!
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<3
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Vielen Dank!
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And I can´t be happier to share everything with you!
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ohhh wie lieb du bist! vielen Dank!
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<333
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vielen Dank <3
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danke :-***
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thank you so much <333
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<333
Das ist so eine tolle Kampagne geworden, die Bilder sind spitze!
Gruss, Nina / http://www.lifestyle-bazar.com
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Danke, danke, danke, Liebes! Ich war ganz schön aufgeregt! <3
Wow, du siehst absolut fantastisch aus. Vor allem in dem ersten Wäscheset :-O !!!
Hi Leonie! Where was this shot? Where is the house located?
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It’s in Notting Hill <3