Pandora Campaign | Capetown

Leonie Hanne Pandora Capetown campaign collage

Ever since I started blogging so many of my favorite memories have been made with PANDORA. When I first met the brand, I discovered their whole assortment and stacking my Pandora rings is something I’ve been doing since that day on. We shot one of my favorite winter campaign ever together and had an unforgetable trip to Thailand for the opening of a new, beautifully designed and ecological friendly production facility near Chiang Mai last year and now it was time for something even bigger and probably one of my favorite projects ever: I’m the global face of the new festival high summer PANDORA campaign! I still feel like I have to pinch myself and it even feels more unreal when you guys send me pictures from your PANDORA boutiques all over the world or spot me on the PANDORA website or newsletter! I honestly appreciate your interest so so much and I want to tell you a bit more about the shooting, the campaign and the collection itself.


We shot the campaign in the end of last year in Capetown. It was my first time visiting Capetown and a dream came true. I absolutely love animals and as the origin of my name as well as my sign is lion, I’ve always embraced being a true lioness.;) The magic of South Africa was tangible the moment I set foot out of the airplane. The people, the light, the nature, the animals, the food… I can’t even describe what I loved the most but it was the whole vibe of the place that hypnotized me. We were a little unlucky as we only had a few days and during these days there were the heaviest wind storms, making it impossible to head to one of the view points like Lion Head and sometimes made it even impossible to leave the house. On the day of the big shooting with PANDORA the production team had to get really creative as the wind was so strong. With some plan changes we shot in the desert and it was quite a dramatic scenery for the festival mood with strong winds blowing the clothes and hair. Even though Coachella already passed by, the new high summer collection launches just in time for the European Summer and great festivals like the Calvi on the Rocks I’ll be attending next month! I loooooove the whole festival vibe of the collection, it’s trendy, playful and feels wild and free. There are so many new charms I like, I can almost not fit them on a single bracelet!;) But I like mixing and matching and combining different materials such as leather and delicate silver. Also during festival season you can also be a bit more creative with colors and especially the turquoise tones of the collection I’m obsessed with! My favorite charms are a dreamcatcher charm (here), a big wheel one which gives me all the Coachella vibes (here), a popcorn charm (here) and a drink to go (here). Normally, I’m not a good decision person but with festival season more is more and I love to combine a leather tassle choker with a long necklace, add tassel earrings, rings and all kind of bracelets with charms and I would even love to attach them to small braids in my hair to get the festival style all ready! I linked all my favorite items below and I can’t wait to hear which piece / pieces you like the most! Some more of my absolute favorites are the heart ear cuffs, the vintage heart earrings and the spirited heart ring.  Also I’m super happy if you send me a picture per Insta Direct or tag me in your stories if you see my Pandora campaign pictures in a store and tell me which country and city you spotted the campaign! I’m collecting all your pics and it makes me sooo happy to see them! I hope you love the collection as much as I do and I can’t wait to rock festival season with lots of Pandora high summer pieces! <3


*In cooperation with Pandora <3



  1. 3. June 2018 / 20:22

    Congratulations on the campaign, that’s truly an amazing achievement!

  2. 3. June 2018 / 21:53

    I felt a little bit excited yesterday when I saw your face at PANDORA in Mallorca and I shout in the middle of the street “I know who she is” sounds crazy right?

  3. Leonie
    3. June 2018 / 21:57

    Hihi, thanks for sharing <3<3<3

  4. Leonie
    3. June 2018 / 21:57

    Thank you SOOOO much <3<3<3

  5. 4. June 2018 / 5:35

    Absolutely amazing Leonie!! I walked into Pandora today and the didn’t have a picture up of you on the wall, but instead they were showing your campaign video and interview on a big screen TV. I was like yeah I know her, I went to school with her!! Amazing Leonie, truly wishing you all the best! So proud of you!!

    Bisous, Joëlle

  6. 4. June 2018 / 8:35

    I love your pics ! So beautiful lights and the jewelleries are stunning ! Congrats !

  7. 6. June 2018 / 18:36

    Wow, die Bilder sind echt toll geworden – du siehst wunderschön aus!

    Die Kollektion ist echt richtig cool und perfekt für die Festival Saison.

    Von deinen Lieblingen gefallen mir der Popcorn Charm, der Drink To Go Charm und der Spirited Heart Ring am besten <3
    Aber auch die Teile, die du auf den Bildern trägst sind mega und stehen dir richtig gut!

    Ich bin gespannt, ob ich dich auch bald mal in einem Schaufenster spotte 🙂

    Ganz liebe Grüße,
    Krissi von the marquise diamond

  8. 6. June 2018 / 22:00

    Aaaaww wie cool! Ich freue mich so für dich und halte immer ganz fleißig meine Augen offen! Ich bin schon so gespannt auf den noch kommenden Festival-Content!

    Alles Liebe,

  9. 7. June 2018 / 10:58

    Ich habe dein Plakat schon ganz prominent bei Pandora gesehen, sieht toll aus und auch die Kollektion finde ich wunderschön! Mal was anderes, was man bisher nicht von Pandora kennt
    LG Mel von

  10. Leonie
    12. June 2018 / 12:27

    Viiiielen lieben Dank, liebe Mell – Das freut mich so zu hören <3 Und ich sehe es genau so! Wirklich sehr Festival ready! <3

  11. Leonie
    12. June 2018 / 12:28

    Thank you, thank you, thank you <3<3<3

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